Training

We provide affiliate marketing training and educational materials, to quickly onboard new hires and have them up to speed so they can begin contributing to company goals and objectives immediately.

Affiliate channel 101

Startup guide for the affiliate marketing channel, including:

How affiliate marketing works
Channel terminology
Types of commissions (CPI, CPC, CPL, CPA)
Available networks and capabilities
Types of affiliates & audiences
Success metrics (CR, AOV, ROAS, ROI, CAC)
What to expect (1/3/6 months)

Program management

Specific trainings tailored to program management, which includes:

Build and nurture affiliate relationships
Commissioning options to ensure program ROI
Reporting
How to measure program success
Compliance (FTC, GDPR, Nexus, CCPA, ATT on iOS)

Network training

Academy style training program, with guided modules on network tools including:

Network interface
Affiliate recruitment and segmentation
Reporting suite
Creatives' management
Commission & attribution tools
Compliance tools
Account funding and payments